Privacy Policy

1. Introduction

This Privacy Policy explains how Legacy Link (“we”, “us”, or “our”) collects, uses, and protects your personal information when you use our website and related services.

2. Information We Collect

We collect the following types of information:

  • Personal information you provide directly:

    This may include your name, email address, tribute text, uploaded photos, and any messages or comments you submit.

  • Technical information automatically collected:

    Such as your IP address, browser type, device information, and usage data via cookies and analytics tools (e.g., Firebase, Google Analytics).

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services
  • Personalize your experience and display content
  • Process payments (if applicable) and send related communications
  • Respond to user inquiries or support requests
  • Send you service-related notifications (if you opt in)

We rely on your consent, our contractual obligations, or legitimate interests as legal bases for processing your data under applicable laws (e.g., UK GDPR).

4. Information Sharing

We do not sell your personal information.

We may share your data only with trusted third parties who help us operate our services, including:

  • Firebase – for hosting, authentication, and data storage
  • Stripe – for secure payment processing
  • Google Cloud/AI services – if you use AI-enhanced features (e.g., auto-generated tributes)

These providers are contractually obligated to keep your data safe and only use it as necessary to provide their services.

5. Data Security

We implement appropriate technical and organizational safeguards to protect your data from loss, misuse, or unauthorized access, including encryption and access controls. However, no system is 100% secure.

6. Your Rights

Depending on your location, you may have rights under applicable laws (such as the UK GDPR or EU GDPR) to:

  • Access your personal data
  • Correct or update inaccurate information
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict certain types of data processing
  • Withdraw your consent at any time (where applicable)

To exercise these rights, contact us at [your email address].

7. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date below. Continued use of the service means you accept the changes.

Last Updated: 27th July 2025